In addition to META Tags, search engines deploy various other factors into their indexing algorithms. The purpose of this guide is to present to you the various other factors that effect your positioning in search engines and how to optimize your design and layout such that search engines may rank you higher.

Many search engines now encourage webmasters to use META Tags (See META Tag Guide) and other descriptive elements in their webpages to help index their websites. In this guide, we illustrate how search engines spider your website and how to fine-tune and optimize your pages for search engines to read into their databases. From adding image comment substitutes to working with frames, we attempt to cover every aspect of web design from a search engine perspective on how to increase search engine rankings.

Many search engines now encourage webmasters to use META Tags (See META Tag Guide) and other descriptive elements in their webpages to help index their websites. In this guide, we illustrate how search engines spider your website and how to fine-tune and optimize your pages for search engines to read into their databases. From adding image comment substitutes to working with frames, we attempt to cover every aspect of web design from a search engine perspective on how to increase search engine rankings.

ALT Image Tags If your site uses images, it's important to describe what the images are to search engines... Read More Inside >> Avoid Abusing Spiders Hiding text or inserting very small text into your webpages can penalize your rankings... Read More Inside >> Descriptive Titles Most search engines extract your title HTML tag to display to users in search results... Read More Inside >> Effective META Tags Learn how to optimize your META Tags to effectively push your website higher in search engines... Read More Inside >> International Alternates of Your Site Easily build international traffic to your site creating multiple versions of your site in various languages... Read More Inside >> Optimizing Your Main Text With Tables Make sure search engines index your main body first with this optimization technique ... Read More Inside >> Maximize Ad Impressions By preventing caching, you can increase ad impressions by about 10% with only one line of code... Read More Inside >> Robots & User-Agents Robots.txt or the Robots META Tag offer flexibility in controlling what content to index... Read More Inside >> Snapshot Your Site Search engines often take a still snapshot of your site, so it's important to show your most relevant content first... Read More Inside >> Working Around Frames Many search engines have trouble handling frames, account for this by implementing... Read More Inside >>