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ALT Image Tags
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Overview: Describe to search engines what your images represent

If your webpages use images, image maps or photos, you should make use of the ALT image tag. ALT image tags are an extension to images which displays alternative text for users who cannot read images (such as Search Engines). This is most beneficial with search engines that index full text, because you are now providing search engines a textual representation of your graphics and the ability to index more content about your website. The more images, the more advantage you have in using the ALT image tag, giving you room for more descriptions to include in search engines. This technique has shown to be quite effective, especially for users who have graphics at the top of their pages and with users who use a large number of images. The syntax for the ALT image tag is included below including a sample usage.

ALT Image Tag Usage

The ALT Image tag is an extension on the IMG (Image) tag used in standard HTML and is specified with the optional ALT combined in the IMG tag.

General Usage: <IMG SRC="URL" ALT="Insert your Alternative Text Here">
Note: URL is a standard web address to an image

Example Usage

Image Tag Before
<IMG SRC="suntan.gif">

Image Tag After
<IMG SRC="suntan.gif" ALT="Suntan Lotion by Sunshine Limited">

Notes and Comments
In this example, we were able to describe to users what the image represents without even needing to look at the image, and we also enclosed the company name and their products; information which can be used by search engines in their databases.

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