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Overture
By Submit Corner
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Overview: Overture is a pay-per-placement directory service where webmasters bid for placement among various keywords and topics

Overture was originally launched in 1997 and was powered on the original world wide web worm system. In 1998, Overture reverted to the pay per placement business model and has become the industry leader in this category of search engine. Non-paid listings are powered by Inktomi. Overture went public in the middle of 1999 and was an Idealab! Venture Capital company. They were recently bought by Yahoo and trade publically under Yahoo's ticker symbol on the Nasdaq.

Website Information

Overture http://www.overture.com (New window opens)

New Client Signup-Bonus

Overture in conjunction with Submit Corner are offering a promotional signup bonus for all new accounts referred by Submit Corner. To learn more about this promotion, please visit this link to setup a new Overture account.

Submission & Ranking Process

Bidding Wars Among Webmasters Overture is one of the fewest search engines to implement a pay-per-placement system in which webmasters bid for select keywords. The higher the bid, the higher positioning a website will receive. A website only pays for each click that was generated from a web surfer and no charge is implied for displaying results. Each keyword is followed up by an editorial staff member to ensure quality control.

Advantages/Disadvantages of This Model The Overture pay-per-performance model is extremely successful for stimulating competition among businesses, however, non-profit organizations and low-budget advertisers will find competing against the major advertisers in Overture very difficult. Although Overture does tailor to primarily businesses, its results are distributed quite largely on other portals on the web including AOL, Dogpile, Metacrawler, Search.com and Netscape.

Submission Time Getting listed in Overture can take up to three business days. This makes Overture the fastest search engine to submit to, but there is an associated cost to getting listed. The initial investment is a minimum of $25.00 but can guarantee as much as 250 clickthroughs depending on how your price your keywords.

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