By Submit Corner
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We have received many emails from our users and clients asking what is the best
strategy for launching a successful website. We realize that the quantity of information
we provide in our guides can be overwhelming and as such we created
this section which illustrates the top recommended strategies that we not only talk about,
but those that we use ourselves.
Essential META Tags
META Tags are by far the first and most important element that we would recommend to any website.
Specifically, we suggest that websites at the very least use the
Description META tag. These META tags describe to
search engines what your content is about and offer the most flexibility to webmasters. Additional
META Tags we suggest are the
Revisit META tags. The Abstract META tag offers an
abstraction or a brief overview of the content on your website. The Revisit META tag is suggested
for websites who offer content that changes often. For example, all the webpages on Submit Corner
have the Revisit META tag set to 30 days, such that every month search engines will revisit our
pages and index any new additions we have added.
Read More About META Tags
Throughout our experience with search engines and their underlying technologies, we've noted
several strategies which can help a website's search rankings. This section only covers a few
of the tips we cover in our Site Improvement Guide.
Title Optimization: In addition to META tags,
search engines place great weight on the words found inside your title. For example, if a user
performs a search on a keyword and that keyword is found in your META tags and in your title,
chances are your website will rank higher than a site who only has that keyword in their META
Use ALT Image Tags: The ALT image tag represents a
text version of what a graphic is meant to represent. Those search engines which index your entire
page (ie: Altavista, Google) cannot read your graphics, so using keywords to represent what your graphic
represents is an essential advantage.
Read More About Site Improvement Tips
Once you've launched your website, it is important to assess your rankings in search engines. As we
cover in greater detail in our Web Assessment Guide, many search
engines have the ability to query specifically if your site is indexed, which pages are indexed,
which sites link to yours (and how many) and who are your competitors. All this information is
very powerful knowledge to assess your performance. To fast track learning over the special triggers
that search engines use, jump directly to our Web Assessment Tools
which will automate the queries directly for you.
Other Suggestions (Non-Specific)
Fast Track with our Web Assessment Tools
the top of web pages. However, they also tend to confuse search engines, especially those search engines
located at the top of your page, move them to the bottom.
Submit to Yahoo! Early: As soon as your webpages are ready
to hit the search engines, start with Yahoo. Yahoo typically takes 8-10 weeks to get indexed. Yahoo!
is probably the most difficult search engine to get listed in as they only index sites in which their
editors feel are worthy of the category you're applying to. If you're experiencing difficulties getting
listed into Yahoo, read these tips we wrote on the Yahoo submission process and our
review of Yahoo!.